We’re deep into the email age, where email has become many people’s favorite way of communicating.
But is it the right option?
Yes, email is much more convenient. But many times it is doing someone - you, your customer or colleague - a disservice.
Sometimes, we simply must pick up the phone.
There are pros and cons for both email and telephone communication. The most important thing is context - why you need to communicate, and what you are communicating. Some things are best discussed through email, and some are best left for the phone.
Let’s go through common business situations and see when email is best used, and when phone calls are the way to go.
The Case for Email
We’ll start with the widely preferred option: email.
Many people think email is more convenient, and leaves them with more control over the conversation.
Yet sometimes, email is - quite bluntly - a cop out.