Build Your Business By Building Customer Relationships

Joel Goldstein - Monday, December 12, 2016
Want to upgrade your relationship with your clients? Sometimes all you need to do is pick up the phone and follow up on clients' previous calls. 
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Communication Skills That Can Save Your Business

Joel Goldstein - Monday, August 15, 2016
The corporate buyer for one of the companies you service is on the phone, and he’s angry. A major misunderstanding has occurred. 
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Phone vs: Email: When Should You Call, and When Should You Email?

Joel Goldstein - Wednesday, May 11, 2016
We’re deep into the email age, where email has become many people’s favorite way of communicating.

But is it the right option?
Yes, email is much more convenient. But many times it is doing someone - you, your customer or colleague - a disservice.

Sometimes, we simply must pick up the phone.

There are pros and cons for both email and telephone communication. The most important thing is context - why you need to communicate, and what you are communicating. Some things are best discussed through email, and some are best left for the phone.

Let’s go through common business situations and see when email is best used, and when phone calls are the way to go.

The Case for Email

We’ll start with the widely preferred option: email.

Many people think email is more convenient, and leaves them with more control over the conversation.

Yet sometimes, email is - quite bluntly - a cop out.

Here’s when email is best to use: 
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How to Have Better and Smarter Phone Conversations

Joel Goldstein - Wednesday, March 09, 2016

Did you ever have a telephone conversation that went wrong? You probably have - unless you possess some communication superpowers. And it’s not surprising.
 
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5 Facts You Must Know Before Making Your Next Cold Call

Joel Goldstein - Monday, August 10, 2015

Cold CallingHas cold calling been fired from its traditional role in businesses? Marketing experts have mixed opinions regarding canvassing in today’s market. Some describe it as a dead method both salesmen and customers dread. Others hold that it can be a valuable tool, if used correctly. Does cold calling really work for your business? If you do use cold calling, what’s the best way for you to do it, so that you actually see results? 
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