Did you ever have
a telephone conversation that went wrong? You probably have - unless you possess some communication superpowers. And it’s not surprising.
Has cold calling
been fired from its traditional role in businesses? Marketing experts have mixed opinions regarding canvassing in today’s market. Some describe it
as a dead method both salesmen and customers dread. Others hold that it can be a valuable tool, if used correctly. Does cold calling really work for
your business? If you do use cold calling, what’s the best way for you to do it, so that you actually see results?